Lässig

Lässig is a German brand founded in 2006 and focuses on the production of high-quality and functional products for parents and children.

How the Lässig brand started

It all started in 2006 with a diaper bag that was not only fashionable, but also multifunctional and durable. This was the starting signal for Lässig. Founded in the Hessian town of Babenhausen, we, as a family business, pursue the goal of combining profitability, humanity and sustainability in the best possible way.
What started with a simple idea has now grown into a colorful world that we created step by step as a team. With high-quality, sustainable, stylish and functional fashion and lifestyle products for babies, children and parents, we meet the demands of modern families in more than 50 countries.

Lässig, which means casual in German, is not only the name of our two founders, Claudia and Stefan Lässig, but also an important part of our brand ID. At Lässig, the name says it all: our products are just like us: honest, modern and aware of our responsibility. That's why we create styles that are both casual and uncomplicated and at the same time impress with their excellent design and quality. Products that are fun and that make everyday family life a lot more relaxed and simply casual.

The brand is known for its trendy and practical designs that meet the needs of modern families.

Lässig's mission

Our products are made from sustainable and environmentally friendly materials and meet high quality standards for the whole family. The brand also attaches great importance to social responsibility and sustainability. For example, Lässig works with various organizations that are committed to charities and the brand is also actively working on reducing its egological footprint. The products are made from sustainable and environmentally friendly materials and meet high quality standards. The brand also attaches great importance to social responsibility and sustainability. For example, Lässig works with various organizations that are committed to charities and the brand is also actively working on reducing its egological footprint. Lässig wants to show that creativity and lifestyle are compatible with sustainability and responsibility.

Little Gang Collection

Together we are colorful! Welcome to Little Gang, where colorful and cheerful styles make both parents and children shine. Each one is a statement for the exciting world of children. Just as free, strong and loud as the cool kids who wear them. We are the Little Gang and we are ready to take over the world!

The products from the Little Gang collection have cheerful and super colorful designs that perfectly match the playful and adventurous style of children. In the Little Gang collection from Lässig you will find super cute children's clothing and accessories that make the lives of young parents a little easier. The products in the collection are not only practical, but also very stylish and trendy. Little Gang is a colorful collection overall. Lots of cool prints for boys and girls.