Rice

Origin and philosophy

Rice is a Danish brand known for its colorful, playful and functional products for everyday life. The brand was founded in 1998 by Charlotte and Phillipe Guéniau and is inspired by a mix of cheerful design, practical usability and a playful view on interior and lifestyle.

Product range

Rice offers a range of products including melamine tableware, storage solutions, kitchenware, decoration and textiles. The brand is distinguished by striking colours, unique patterns and retro influences. The designs are playful and cheerful and are designed to make daily routines more fun.

Sustainability and Ethics

Sustainability and ethical production are key to Rice. The brand works with factories that adhere to fair labor practices and has a strong focus on social responsibility. Rice also tries to use environmentally friendly materials where possible, which contributes to their sustainable mission.

Target audience and style

Rice is popular with families and people who want a non-traditional, playful style in their home. With its cheerful and colorful designs, Rice creates an inviting and lively atmosphere, perfect for those who love unique and personal decor.